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How Brands Win Trust: The Power of Attitudes and Beliefs in Marketing
Attitudes and beliefs play a crucial role in shaping purchasing decisions and consumer behaviour.
Mar 122 min read
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The VALS Framework: How Values and Lifestyles Shape Buying Decisions
With the complexity of consumer behaviour, marketers use various models to understand purchasing patterns.
Mar 52 min read
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From Boomers to Gen Z: How Marketers Can Connect with Every Age Group
Demographics and generational cohorts play a crucial role in shaping consumer behaviour, preferences, and purchasing patterns.
Feb 262 min read
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Understanding Consumer Behaviour: The Key Influences Marketers Need to Know
Understanding consumer behaviour is crucial for businesses looking to enhance their marketing strategies and drive sales.
Feb 192 min read
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